What Are Free Information Centers? Navigating Japan's Entertainment Districts

June 17, 2024

When venturing into Japan's bustling entertainment districts looking for shops to visit for a fun night or a place to drink, you're bound to encounter conspicuous signs pointing towards "Free Information Centers" or "muryo annai jo." But what lies behind these enigmatic titles, and how can they enrich your experience? Delve deeper with us as we unveil the mysteries and potentials of these centers.

About Free Information Centers

Exterior view of the free information center in Tokyo

Image Source: https://www.japansubculture.com/is-shibuya-tokyos-new-sin-city/

Free Information Centers serve as invaluable hubs for both locals and visitors alike. To begin, let's provide an overview of Free Information Centers.

What Are Free Information Centers?

Free Information Centers are services located in entertainment districts that offer optimal choices for customers who wish to visit nightlife entertainment establishments, such as kyabakura (cabaret clubs) and nightclubs. These centers provide extensive information about these establishments and offer free assistance in selecting a shop. Known as "free information centers" or "muryo annai jo" in Japanese, they are widely used by both local residents and tourists from around the world.

The Reality of Free Services

As the name implies, these information centers offer their basic services for free. Specifically, there is no charge for the act of recommending a shop to customers. However, when customers actually use the services of the recommended establishments, normal usage fees apply. Therefore, while the assistance with selecting a shop is free, the consumption at the shop itself incurs regular charges.

The operations of these information centers are primarily supported by advertising fees and referral fees from the contracted shops. They earn revenue through advertisement panels installed within the center and referrals made per customer, eliminating the need to charge customers directly.

However, there are rare cases where unscrupulous information centers might charge unjust fees for services that are supposed to be free. Later, in the "Precautions" section, we'll explain how to handle such situations. It is crucial for users to be aware of this information to use the Free Information Centers safely.

Background and Business Model of Free Information Center

Many Free Information Centers are managed by operators of information websites or magazines in the entertainment industry. In some regions, companies that run multiple entertainment facilities might directly manage these centers. These centers operate on a business model where they earn referral fees by sending customers to the contracted establishments. This model allows for sustainable operations without direct costs to the users.

How the free information centers work in Japan

Can Foreigners Also Visit The Free Information Center?

Yes, foreigners can visit the free information center, but most staff members do not speak English. Given this context, many foreign visitors to Japan feel anxious about using these services. Please rest assured, there are also foreigner-friendly information centers available.

Examples of English-speaking service at the free information desk in Japan

Image Source: https://yorunandesu.net/about/

Although it's not related to the aforementioned free information centers, please take a look at this review.


The Free Information Centers (Muryo Annai Jo), particularly those around Kabukicho and other red light districts, are legitimate. Importantly, these centers never employ street touts to solicit customers. It's crucial to avoid following, trusting, or engaging in conversation with any tout on the streets.

Source: https://tokyoadultguide.com/threads/kabukicho-whats-with-the-japanese-touts.22324/#post-223021

Foreigners can indeed use free information centers. However, please be aware that there are some unscrupulous centers, so refer to the precautions I will mention later. Additionally, there may be instances where language barriers prevent usage, so it's advisable to learn some basic Japanese or use a translation app during conversations. Particularly if you have Japanese friends, it is recommended to visit these centers with them.

Advantages and Disadvantages of Using Free Information Centers

If you're new to utilizing a Free Information Center, it's natural to feel a bit perplexed or uncertain. These centers offer convenient access to a wealth of information, but navigating them effectively may require some adjustment. While they provide numerous advantages such as accessibility and cost-effectiveness, there are also potential drawbacks like limited resources or difficulty finding specific information. 

Advantages of Using Free Information Centers

First, let's discuss the advantages of using Free Information Centers.

Quickly Find Preferred Shops

Experienced staff at Free Information Centers can swiftly recommend shops that match your budget and preferences, saving you the trouble of searching on your own. You can receive tailored suggestions based on specific needs. Additionally, you can learn about the features and crowd conditions of shops you are visiting for the first time, helping you avoid unnecessary waiting times.

No Usage Fees

The services of the information center itself are free of charge, allowing you to find suitable shops without any additional costs. Using these centers doesn't affect the quality of service provided by the shops, ensuring courteous customer service.

Generally Safe

In large entertainment districts, you might encounter touts or intoxicated individuals. However, by using Free Information Centers, shop staff will come to pick you up, helping you avoid these problems. This reduces the risk of encountering scams or being overcharged so you can enjoy the services without worry.

They Negotiate Prices for You

Free Information Centers can sometimes negotiate prices with the shops on behalf of the customers. This can lead to customers receiving special discounts or saving on costs.

Disadvantages of Using Free Information Centers

There are also some disadvantages to consider when using Free Information Centers. Here, we explain the points to be cautious of and the potential risks.

Limited Selection of Shops

Free Information Centers do not cover all the shops in a particular district. They only provide information on the shops with which they have contracts, so the selection can be limited. The suggested shops might not always meet the users' expectations, and sometimes you may not find a satisfactory option. It is important to be prepared to consider other options if the provided choices are not suitable.

Presence of Unscrupulous Centers

Especially in large urban entertainment districts, there have been reports of scams and overcharging by unscrupulous Free Information Centers. Although the usage itself is free, there are cases where unjust charges are imposed. Since Free Information Centers typically do not charge customers, being asked for a fee usually indicates a scam.

How to Distinguish Between Good and Bad Information Centers

Exterior view of a small free information center in Japan

Image Source: https://vanilandy3.exblog.jp/26637578/

Knowing how to distinguish between reliable and unreliable Free Information Centers is crucial. Below are specific points to help you choose a trustworthy Free Information Center.

Characteristics of Good Information Centers

  1. Appropriate Location and Facilities: Good information centers are usually located in easily accessible areas with clean and well-maintained premises. Locations that invest in signage and advertisement panels tend to be more trustworthy.

  1. Notification to the Public Safety Commission: Information centers must notify the Public Safety Commission to conduct specific operations. Checking whether they have filed the required notification can help determine if the center is operating legally.

  1. Transparency in Communication: Centers that respond promptly and clearly to phone inquiries are likely to provide good service. Choose centers with friendly staff who provide thorough information.

How to Identify Unscrupulous Information Centers

  1. Inappropriate Fee Requests: The services of Free Information Centers are generally free. If the staff demand fees for their services then it is likely a scam or they are trying to overcharge you. Avoid using services like these if fees are requested.

  1. Suspicious Location: Centers operating from apartments or obscure buildings generally have lower reliability. Check if the center is located in a proper commercial facility.

  1. Opaque Referral Fees: Be cautious if the recommended shop suddenly charges high fees or demands separate referral fees. Confirm the fee structure in advance and avoid their services if they are unclear.

Other Points of Caution

  • Check Reviews and Ratings: It is important to check reviews and ratings from other users to understand their experiences.
  • Research Online: Look up details about the information center online to verify their reputation and read reviews.

When using Free Information Centers, paying attention to these points helps ensure you can safely and effectively enjoy the services offered. Making the right choice will lead to a comfortable and enjoyable experience.

Types of Shops Introduced by Free Information Centers

Exterior view of the free information center Infomen

Image Source: https://infomen.jp/shop/area1-3.html

Free Information Centers recommend various types of shops, including the following.


At kyabakura (cabaret clubs), female staff (hostesses) enjoy drinks and conversation with customers. Customers typically choose a specific hostess to join them, which incurs nomination fees, extension fees, and drink charges. The appeal lies in the personalized service where customers can choose their favorite staff and enjoy prolonged conversations with them.


Lounges offer a more casual and relaxed atmosphere than kyabakura. Female staff also entertain customers, often in groups. The setting is more laid-back, making it ideal for relaxed conversation and drinking. Lounges usually have lower prices compared to kyabakura.

Girls' Bars

Girls' Bars feature female staff serving drinks across a bar counter, engaging in light conversation. The prices are relatively affordable, and the casual, friendly interactions attract customers looking for a more laid-back social experience. 


Soaplands are a type of adult entertainment shop equipped with bathing facilities. Female staff offer a bathing and massage experience followed by special sexual services. These establishments are legally permitted only in specific areas.

Fashion Health

Fashion Health establishments offer various sexual services in a more understated setting compared to soaplands. The services are generally softer, and the fees are relatively lower.

Snacks and Drinking Establishments

Snacks are small bars where the "mama" or female staff engage in conversation and karaoke with customers. These bars are homey and popular with regular local patrons. Prices vary by location but are generally affordable.

Guide to Free Information Centers Across Japan's Tourist Hotspots

Japan boasts many lively entertainment districts, and most of these areas have free information centers. Below is a list of areas with information centers, so if you're planning to enjoy the nightlife, please refer to this guide.

  • Hokkaido: Susukino
  • Tokyo: Shinjuku (especially Kabukicho), Akihabara, Ikebukuro, Ginza
  • Kanagawa: Yokohama
  • Aichi: Nagoya (Sakae, Nishiki)
  • Kyoto: Currently none due to ordinance revision
  • Osaka: Namba, Umeda
  • Hyogo: Sannomiya
  • Fukuoka: Hakata
  • Okinawa: Naha

Some prefectures in Japan do not have free information centers. Kyoto, being a historical city, has implemented various measures to maintain public morals and prevent disorder. In other areas, free information centers might also disappear due to revisions in local ordinances. However, currently, most free information centers are open and widely used.

How to Use Free Information Centers

Here are detailed steps to effectively use Free Information Centers and enjoy Japan's entertainment districts. Understanding and following these steps will allow even beginners to enjoy nightlife entertainment safely.

Step 1: Visit the Information Center

Free Information Centers are set up to assist visitors to Japan's entertainment districts. These centers aim to help newcomers and locals alike explore local entertainment. Feel free to enter the establishment and utilize their services.

Step 2: Decide on a Shop

Inside the center, you'll find numerous advertisement panels showcasing various shops. Choose a shop based on your interests and preferences, and consult the staff if you are unsure. They will suggest multiple shops that match your budget and desired type of establishment.

Step 3: Contact Staff and Make a Reservation

Once you have chosen a shop, the next step is to arrange your visit. The staff will call the shop to check availability and make a reservation if there is space. Making a reservation, especially on weekends and holidays, helps avoid long waiting times.

Step 4: Get a Referral Card

After the reservation is confirmed, the staff will fill out a referral card with details provided by the shop. This card includes the shop's name and reservation details, which you bring with you. If you have any special requests or need to negotiate prices, consult the staff at this stage as they can do it on your behalf. This is extremely helpful if Japanese is not your first language and you can leave the difficult conversations to the staff.

Step 5: Head to the Shop

Finally, follow the staff's guidance to the reserved shop. One major advantage of using a Free Information Center is avoiding touts and suspicious individuals. The staff will escort you directly to the shop, ensuring a safe and smooth arrival.

Precautions When Using Free Information Centers

While Free Information Centers are very useful resources when visiting Japan's entertainment districts, there are important precautions to take. Here are key points to ensure a safe experience.

Choose Your Shop Carefully

Instead of rushing to choose an information center, make a careful decision. Hastily choosing a shop can lead to regrets. Before using a center, have an idea of the type of place you want to visit, check its reputation and reviews, and base your decision on reliable information.

Spotting Unscrupulous Centers

While Free Information Centers offer attractive services, some unscrupulous operators exist. Centers operating in unofficial settings like apartments should be regarded with suspicion. Legitimate businesses typically have offices in proper commercial facilities.

Confirm Any Fees

Though Free Information Centers should be free, some may charge unclear fees. It's important to confirm any possible fees upfront. Make sure you understand any charges that may apply before using the service.

Consider Language Barriers

Staff at Free Information Centers may not speak English, creating potential language barriers. Learning basic Japanese phrases or bringing a Japanese-speaking friend can help. Having a friend accompany you can prevent misunderstandings and ensure you receive the service you want.

Exploring Free Information Centers with YouTube Video

So far, free information centers have been discussed, but it might be hard to imagine what these places look like and what the atmosphere is like. To assist, a video is introduced that showcases free information centers. This video is only in Japanese, which may be difficult to understand, but it should effectively convey the atmosphere of the information centers. Please use it as a reference.

▼Revealing How to Make the Most of the Free Information Center in Kabukicho! / Kabukicho NAVI Channel!


Free Information Centers are crucial facilities in Japan's entertainment districts, offering a wide range of services to users. These centers provide an effective way for both travelers and locals to explore nightlife without getting lost. The appeal lies in their free service and the ability to quickly suggest various shops. However, there are limitations in the selection of recommended shops and the risk of encountering unscrupulous centers. Choosing a reputable center is vital for a safe and satisfactory experience. Checking the reliability, understanding the fee structure beforehand, and referring to user reviews and ratings are recommended. This will allow users to enjoy Japan's nightlife culture safely and make the most of their unique Japanese experience.

PIJ Writer
PIJ Writer
PIJ Writer, a seasoned connoisseur in his 40s based in Japan, boasts an unparalleled depth of knowledge and experience within the vibrant landscapes of both drinking and gambling, alongside his well-documented ventures into various red-light districts. This extensive exploration encompasses not just the nocturnal delights of Japan's red-light areas but also its myriad of bars, horse racing, pachinko, and many others. Drawing on his firsthand experiences, he conveys the appeal and characteristics of Japan's diverse adult entertainment districts and his enjoyment of the nightlife scene through his writing for PIJ.

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