Exploring "FASHION HEALTH" in Japan: A Comprehensive Guide

March 26, 2024

Today, we are here to provide you with an in-depth understanding of "FASHION HEALTH," a type of sexual adult service in Japan. Whether you're a local or a traveler looking to explore the unique explicit offerings of this country, this guide will equip you with valuable information to enhance your experience.


"FASHION HEALTH" is a specific type of "sexual establishment" in Japan. Although intercourse is not permitted, patrons can receive a variety of sexual services, primarily focused on blowjobs. Due to its affordable pricing, it has gained popularity among the younger generation. It is also known by different names such as "Hakohelu," "Store Type Health," and "Tokuyoku" in the Kyushu region.

Services Offered at "FASHION HEALTH"

The basic services offered at "FASHION HEALTH" establishments typically include:

  • Kissing (including deep kissing)
  • Fellatio (blowjob)
  • Ball licking
  • Lotion play
  • Full body lip
  • Sixty-nine
  • Finger penetration
  • Bare thighs
  • Hand job
  • Oral cum shot
  • Tittyfuck

In addition to these basic services, each establishment may provide various options to choose from. Here are some commonly available options:

  • Costume play
  • Rotors (pink rotors)
  • Vibration (vibrator)
  • Eye mask
  • Holy water
  • Threesome
  • AF (anal fucking)
  • Outside date
  • Photo shooting
  • Watching masturbation
  • Facial ejaculation

Do note that certain options may require an additional fee, so it's advisable to check the establishment's website for specific details.


Prices at "FASHION HEALTH" establishments can vary based on factors such as the level of luxury and the specific genre. Here is a general price range for different course durations:

  • 30-minute course: 3,000 to 10,000 yen
  • 40-minute course: 5,000 to 14,000 yen
  • 50-minute course: 7,000 to 18,000 yen
  • 60-minute course: 9,000 to 22,000 yen

As you can see, there can be significant price differences between establishments. It's important to note that higher prices don't necessarily guarantee more attractive girls or better service quality. Similarly, lower-priced establishments can also have attractive girls and provide satisfactory experiences. Therefore, it's best to focus on finding a girl and establishment you like, rather than solely considering the price.

Apart from the basic course price, there may be additional fees such as nomination fees and optional fees. Here's a brief overview of these fees:

  • Nomination fee based on panel photos at the establishment: 0 to 2,000 yen
  • Nomination fee based on the album shown at the reception: 0 to 2,000 yen
  • Nomination fee based on a photo on the establishment's website: 1,000 to 2,000 yen
  • Main nominee (repeat nominee) fee: 2,000 to 3,000 yen

Optional fees can vary significantly between establishments, so it's advisable to refer to the establishment's website for specific information.

The Allure of "FASHION HEALTH"

Now, let's explore the enticing aspects of "FASHION HEALTH":

  1. Short Course: Some establishments offer 30-minute courses, which are convenient if you have limited time.
  2. Types of Concepts: "FASHION HEALTH" establishments come in various types, ranging from budget-friendly to high-class and featuring different themes such as schoolgirls, married women, mature women, bunny girls, cheerleaders, secretaries, OLs, SM, chubby girls, and many more. This wide selection enhances the enjoyment of choosing an establishment that suits your preferences.
  3. Affordability: At the more economical establishments, you can enjoy 30 minutes of play for as low as 3,000 to 3,500 yen, making it a budget-friendly option that won't strain your wallet.
  4. Exclusion of Hotel Fees: Unlike using "DELIHERU" services at hotels, where you have to cover the additional cost of the hotel room, "FASHION HEALTH" provides services in private rooms within the establishment itself. This eliminates the need for paying extra for accommodation.

Business Hours of "FASHION HEALTH" Establishments

"FASHION HEALTH" establishments have varying opening hours, with some starting as early as 6:00 a.m. and others operating until midnight. This wide range ensures that patrons can find a suitable establishment regardless of their preferred time of visit.

Who Would Enjoy "FASHION HEALTH"?

"FASHION HEALTH" is well-suited for individuals who:

  • Want to experience the services of a sexual establishment for the first time.
  • Seek an affordable means of ejaculation.
  • Are content with receiving oral pleasure without the need for intercourse.
  • Prefer not to invite girls to their homes or pay for hotel rooms.
  • Seek quick gratification and want to return home promptly.
  • Struggle with romantic relationships and prefer paying for companionship and sexual gratification.
  • Find the anticipation and excitement of waiting in the establishment's waiting room highly arousing.

Who Might Not Find "FASHION HEALTH" Suitable?

"FASHION HEALTH" might not be suitable for individuals who:

  • Prefer not to interact with others in a waiting room setting.
  • Desire their own private playroom.
  • Wish to maintain anonymity upon entering the establishment.
  • Want to rest immediately after the session and prefer service in a separate room.
  • Strongly desire penetrative intercourse.
  • Cannot reach climax through oral stimulation or bare thigh contact.
  • Do not feel the need to visit a sexual establishment to meet potential partners.
  • Hold negative judgments towards women working in the sex industry.
  • Prefer visiting sexual establishments after midnight.

Locations of "FASHION HEALTH"

Here are some prominent cities in Japan where you can find "FASHION HEALTH" establishments:

  • Hokkaido: Susukino
  • Akita Prefecture: Kawasan
  • Miyagi Prefecture: Kokubun-cho
  • Fukushima Prefecture: Koriyama
  • Ibaraki Prefecture: Tsuchiura, Mito
  • Saitama Prefecture: Kawaguchi, Nishikawaguchi
  • Chiba Prefecture: Sakae-machi, Funabashi
  • Tokyo: Ikebukuro, Shinjuku, Shibuya, Shinbashi, Ueno
  • Kanagawa Prefecture: Kannai, Akebonocho, Isesakicho
  • Shizuoka Prefecture: Hamamatsu, Iwata
  • Aichi Prefecture: Shin Sakae, Higashi Shinmachi, Nishiki, Sakae
  • Kyoto Prefecture: Gion, Kiyomizu-dera, Kiyamachi, Higashiyama
  • Osaka Prefecture: Namba, Shinsaibashi, Umeda, Kitashinchi
  • Hyogo Prefecture: Shin-Kobe, Sannomiya, Kitano
  • Hiroshima Prefecture: Naka Ward
  • Kagawa Prefecture: Takamatsu
  • Tokushima Prefecture: Akita Town / Takashou Town
  • Ehime Prefecture: Dogo Hot Spring, Matsuyama
  • Kochi Prefecture: Harimaya, Tak Sakai Town
  • Fukuoka Prefecture: Nakasu, Kokura
  • Saga Prefecture: Karatsu, Aikei Town
  • Oita Prefecture: Motomachi, Beppu City
  • Miyazaki Prefecture: Tachibana-dori West, Miyazaki City
  • Kumamoto Prefecture: Chuogai, Shimodori
  • Okinawa Prefecture: Naha

While the number of "FASHION HEALTH" establishments has been decreasing over the years, there are still approximately 470 establishments listed on major information websites. Tokyo may seem like the city with the most establishments, but surprisingly, Aichi Prefecture takes the lead with 126 establishments.

Different Types of "FASHION HEALTH"

"FASHION HEALTH" establishments come in a diverse range of types to cater to various preferences. Here are some common types you may encounter:

  • School Type: Featuring young women in their late teens or early twenties dressed in schoolgirl uniforms.
  • Married Women Type: Providing the opportunity to interact with women in their late twenties to late thirties, exuding a mature sex appeal.
  • Mature Women Type: Offering encounters with women in their 40s and 50s, characterized by their maturity and sensuality.
  • Bunny Girl Type: Allowing patrons to enjoy the company of women donning sexy bunny girl costumes.
  • Cheerleader Type: Providing the experience of engaging with women in cute cheerleader outfits.
  • Secretaries and OL Type: Focusing on intelligent and beautiful girls dressed as secretaries or office ladies.
  • SM Type: Catering to individuals interested in sadism and masochism, satisfying sexual desires through pain-inflicting or pain-receiving activities.
  • Chubby Type: Specifically catering to those who appreciate encounters with overweight or obese girls.
  • Mat Play Type: Specializing in mat play, with a significant number of customers who enjoy being in a passive role.
  • M-Sexual Type: Offering experiences with girls who may not be full-fledged dominatrixes but possess a lascivious nature, catering to individuals seeking playful torment.
  • Big Tit Specialty Store: Concentrating on girls with substantial bust sizes, providing encounters with girls boasting E-cup or F-cup breasts.
  • Hybrid Type: Combining esthetic massages with health services, enabling patrons to enjoy both forms of relaxation simultaneously.
  • Maid Type: Allowing patrons to interact with women dressed in maid uniforms, often referred to as "Moe-kei IMEKURA."

These are just a few examples, as there are many more types of "FASHION HEALTH" establishments available.

How to Experience "FASHION HEALTH" (for Beginners)

If you're a beginner looking to explore "FASHION HEALTH," here's a brief overview of the process:

1. Set Your Budget

Start by determining a budget that suits your financial capabilities.

2. Find an Establishment

Explore different sources such as the internet or free adult entertainment information centers to locate an establishment that aligns with your budget and preferences. Consider using both methods to access a wide range of information.

3. Visit the Establishment

Once you've selected an establishment, you can either make a reservation in advance or choose a girl upon arrival. Making a reservation is recommended to secure your preferred girl, as popular choices can become fully booked quickly.

4. Payment

Upon selecting a girl, proceed to the reception desk to pay the required fee.

5. Waiting Room

After completing the payment, you will receive a number tag and be directed to the waiting room. Alternatively, if the establishment calls customers by name, you may not be given a number tag.

6. Room Assignment

When the girl is ready, the staff will call your number (or your name) and guide you to the designated room.

7. Commence Play

Once you meet the girl, engage in a brief introduction and conversation. Afterward, undress and take a shower, typically with the girl assisting you. This is followed by moving to the bed to begin the session.

8. Play Flow

The play sequence can vary, but a typical flow may include kissing, nipple licking, blowjob, ball licking, optional sixty-nine, lotion-based activities, and finally ejaculation. You can communicate your preferred method of ejaculation—be it on the girl's bare thighs, via a blowjob, or a handjob.

9. Leaving the Room

After concluding the session, take a shower, get dressed, express your gratitude, and bid farewell. If time permits, engaging in casual conversation can be enjoyable.

In Conclusion

How was the guide? As for personal experiences with "FASHION HEALTH," I've been enjoying the married women type. The 40-minute course costs 7,000 yen (including tax), with an additional 2,000 yen for nomination fees, resulting in a total of 9,000 yen. I always make sure to visit the girl I've selected when she's on duty. I hope everyone has a fantastic experience at "FASHION HEALTH." See you later!

PIJ Writer
PIJ Writer
PIJ Writer, a seasoned connoisseur in his 40s based in Japan, boasts an unparalleled depth of knowledge and experience within the vibrant landscapes of both drinking and gambling, alongside his well-documented ventures into various red-light districts. This extensive exploration encompasses not just the nocturnal delights of Japan's red-light areas but also its myriad of bars, horse racing, pachinko, and many others. Drawing on his firsthand experiences, he conveys the appeal and characteristics of Japan's diverse adult entertainment districts and his enjoyment of the nightlife scene through his writing for PIJ.

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