Utsunomiya's Deriheru Districts Unmasked

March 26, 2024

Soaplands, fashion health establishments, and pink salons are common types of sex shops found in Japan. However, there's another popular variant known as deriheru, which is widely favored among locals. Delve into what exactly deriheru entails and how to order one to ensure your stay in Utsunomiya, Tochigi Prefecture, is truly exhilarating.

What is Deriheru?

Image Source: https://www.cityheaven.net/tochigi/A0901/A090101/final-attack/

Deriheru, also known as "delivery health service," is a practice where girls provide services directly to customers' homes or love hotels. This business model operates without a physical storefront or reception area, often running from a room within an apartment or building. With relatively low barriers to entry, diverse establishments catering to various age groups and preferences have emerged. As mentioned earlier, most deriheru operators work from an office space, dispatching ladies to hotels or customers' homes.

How to Order Deriheru

To begin, search the internet for advertisements from delivery health or deriheru agencies. Assess the agency's location and service area, as these businesses typically operate locally and avoid lengthy commutes for their workers. Once you've made a decision, contact the agency. However, bear in mind that communication is often conducted in Japanese. While some agencies may have English-speaking operators, certain Japanese agencies may be cautious about serving foreigners, especially if their Japanese proficiency is limited.

When contacting the agency, communicate your preferences and the expected duration of the service, as charges can vary. Confirm the price and specify the delivery location, whether it's your own house, hotel (ensuring they accept non-guest visitors), or a love hotel. If you don't have a specific location in mind, the operator can recommend a love hotel, and you'll be responsible for the room rental fee.

Exploring Utsunomiya's Nightlife

Utsunomiya City, the capital of Tochigi Prefecture, may have a modest population of 520,000, but it boasts a vibrant nightlife scene. Renowned for its delectable gyoza (dumplings), strawberries, and cocktails, Utsunomiya attracts many visitors seeking culinary delights. Yet, beyond its culinary offerings, Utsunomiya hosts a diverse array of venues where one can revel in the city's nightlife.

Utsunomiya's adult entertainment landscape is characterized by a plethora of soaplands and deriheru establishments. Among these, the abundance of soap parlors stands out, drawing numerous patrons seeking their services. What sets Utsunomiya apart is the wide selection of girls available, with many establishments boasting over a hundred girls on their roster. Whether your preference is for a charming and cute demeanor, a demure and elegant presence, a trendy gal, a younger sister type, or an older sister figure, you'll find ample opportunities for enjoyment in Utsunomiya's vibrant nightlife.

Utsunomiya Nightlife Areas

Image Source: Google Maps

Sex clubs abound around JR Utsunomiya Station and Tobu Utsunomiya Station, with numerous love hotels catering to visitors from afar. The northern area of Tobu-Utsunomiya Station is recognized as Utsunomiya's entertainment hub. A bustling shopping street, "Orion Street," lies within a 5-minute walk from Tobu Utsunomiya Station, renowned as one of the city's prime downtown areas. Transitioning from a lively daytime shopping destination, Orion Street adopts a more intimate ambiance come nightfall.

Adjacent to Orion Street lies a soap district, drawing a significant male clientele. With several establishments to choose from, visitors can select based on their budget and preferences. These soap services are available not only at night but also during the daytime, making them convenient after a day of shopping and dining. Many of the brothels near Tobu-Utsunomiya Station boast a long history in the industry, offering affordable rates suitable for newcomers. Opening early in the morning, they provide a convenient option for refreshing oneself before work or rejuvenating after a night shift. The easily accessible entertainment district ensures convenience for both business travelers and tourists alike.

History of Utsunomiya’s Adult Entertainment

Image Source: http://www.orion.or.jp/what/

The roots of Utsunomiya's entertainment district trace back to the Edo period. During this era, Utsunomiya thrived as an inn town, serving as a crucial stopover for travelers journeying to Edo (present-day Tokyo). Inns in Utsunomiya competed fiercely for guests, leading to the emergence of sexual services as an additional offering to attract patrons. This laid the groundwork for Utsunomiya's development as an entertainment hub.

However, the Boshin War of 1868 devastated Utsunomiya's inn town, reducing much of it to ashes. During the Meiji period (1868-1912), amidst efforts to rebuild the city and with the opening of Utsunomiya Station, the city experienced a resurgence, particularly fueled by its role as a military center during conflicts like the Russo-Japanese War. This period saw a proliferation of establishments catering to the needs of army personnel, once again solidifying Utsunomiya's status as a vibrant entertainment district.

Despite its revival, Utsunomiya faced another setback during World War II, with approximately 65% of the city destroyed by fire. In the post-war reconstruction phase, the entertainment district was reestablished, shaping the landscape of Utsunomiya's present-day nightlife.

Deriheru In Ustunomiya

Utsunomiya is famous for its excellent sex industry in the northern Kanto region. Many young and cute girls come to Utsunomiya's deriheru from Tokyo and other places to work. Utsunomiya City has all kinds of sex establishments including such precious soaplands. The most common type of brothel is deriheru, and according to the latest information, there are about 100 of them in Utsunomiya City. The concept of the brothels is various, and there are all kinds of girls, married women, etc., but they are not allowed to perform the real sex act that men are looking for. 

It can be said that the charm of Utsunomiya lies in the ability to spend time with girls who are different from those in urban areas like Tokyo.

Deriheru Service Protocols for Non-Japanese Visitors

Highlighted below are key guidelines for non-Japanese individuals seeking deriheru services, addressing potential language barriers and cultural differences to ensure a smooth experience.


Showing respect and courtesy towards the staff members is key to leaving a positive impression. Recognizing the vital role played by the women in the functioning of adult entertainment establishments is crucial. Any discourteous behavior or actions contrary to their preferences could result in customers being evicted or banned. 

Access Regulations

These establishments are exclusively for adults, with users restricted to individuals aged 20 and above, in accordance with Japanese law. While some venues may consider allowing those aged 18 to use their services however such instances are infrequent. It's prudent to carry identification at all times, as certain establishments may require it for entry.

Language Barriers

The presence of diverse cultures and communication challenges often leads establishments to exercise caution when admitting foreigners. Even a basic knowledge of Japanese phrases or the utilization of translation apps can ease communication difficulties to some extent. As it's a delivery service, bringing a friend along may not be allowed. It's recommended to confirm in advance their policy regarding foreign customers. You can either inquire directly in Japanese or enlist the support of Japanese-speaking friends. Having a grasp of basic Japanese expressions can be beneficial in such situations.

Price Variation

Beware of potential discrepancies in pricing, as certain websites may omit service fees, taxes, or delivery charges, leading to unforeseen expenses. Prior to utilizing services, undertake diligent research to assess the shop's legitimacy and ensure transparent pricing arrangements, mitigating the risk of encountering exorbitant bills afterwards. Usually deriheru services have a separate fee for the service and for delivery so be careful as the final cost would be both of the charges added together.

Compliance Concerns

Numerous sex shops navigate legal ambiguity due to anti-prostitution laws, often avoiding explicit mention of full sexual services. Potential repercussions from law enforcement could affect both the establishment and its patrons if caught in prohibited activities.

Safety Measures

Given the clandestine nature of some establishments, there's a risk of connections to criminal elements. If feeling uneasy, it's crucial to assertively decline any offers or invitations and promptly leave to ensure personal safety.

Deal Making

To certain clients, part of the enjoyment in the service involves negotiating with the ladies to optimize and possibly receive the full experience. Whether through convincing arguments or monetary incentives, negotiations are a key aspect of determining the level of service received. However, it's essential to approach negotiations with tact and avoid excessive pressure, as being too pushy may result in dissatisfaction from the provider and potential repercussions such as being barred from future services.

Best Deriheru Shops in Utsunomiya

Here are some deriheru establishments available for you to explore in Utsunomiya!

1. Aitakute

Are you eager to meet sexy women donning garter belts or indulging in enticing cosplay outfits such as nurses, police women, or even captivating Chinese ensembles? Our establishment offers a diverse selection of women with varying experiences, ensuring there's something for everyone. Whether you prefer to select a regular cast member or elevate your experience with premium service provided by our beautiful and skilled ladies, the choice is yours to make.

[Delivery Fee]

  • From 1,000 JPY: Business hotels near stations and homes

*Other further destinations will cost extra.

[Service Fee]

  • From 11,000 JPY for 60min

[Opening Hours]

  • 10:00 am - 2:00 am

Website: https://aitakute.jp/ 

2. Hime Collection

At Hime Collection, you'll be enchanted by our array of princesses, guaranteed to exceed your expectations. Our girls are youthful, ranging from their late teens to twenties, with petite faces and large, captivating eyes. Some of our girls flaunt impressive H cups while maintaining a slender figure, while others bring their expertise as former AV actors, ready to showcase their professional moves.

[Delivery Fee]

  • Free: Hotels in the Kawada and Yanaze areas
  • From 1,000 JPY: Within 5km from the Kawada/Yanaze office
  • From 2,000 JPY: Within 10km from the Kawada/Yanaze office
  • From 3,000 JPY: Within 15km from the Kawada/Yanaze office
  • Over 20 km from the Kawada/Yanaze office, please call the shop for details.

[Service Fee]

  • From 17,000 JPY for 60min

[Opening Hours]

  • 11:00 am - 3:00 am

Website: https://himecolle.com/utsunomiya 

3. Seventh Heaven

Seventh Heaven is a renowned deriheru establishment boasting over 20 years of expertise. Select from their carefully curated lineup of girls and indulge in a luxurious intimate experience within the privacy of a hotel room. They uphold stringent hiring standards, prioritizing visual appeal and proportions to ensure the utmost satisfaction for their clients. Seventh Heaven’s motto is to offer a comfortable price and environment for your ultimate pleasure!

[Delivery Fee]

  • Free: Hotel Infinity
  • From 1,000 JPY: Yanaze, Kawada, JR Utsunomiya Station, Tobu Utsunomiya Station, Yoto, and Hiraide areas
  • From 2,000 JPY: Utsunomiya IC, Kanuma IC, Nishikawada, Otani, Suzunomiya, and Shirasawa areas
  • From 3,000 JPY: Kaminokawamachi and Shimotsuke areas
  • From 4,000 JPY: Sakura City, Oyama, Yaita, and Tochigi City areas

[Service Fee]

  • From 11,000 JPY for 40min

[Opening Hours]

  • 10:00 am - 3:00 am

Website: https://www.s-heaven.net/ 

4. Pocha Kawa Utsunomiya Store

At Pocha Kawaii Deriheru, they also cater to customers brimming with energy by offering enticing threesome courses. Embark on an exhilarating journey with two beautiful women simultaneously. The cast members range in age from their late teens to twenties, boasting a youthful and captivating appearance that promises an unforgettable experience.

[Delivery Fee]

  • Free: Yanaze and Kawada areas
  • From 1,000 JPY: Utsunomiya station and Tobu Utsunomiya station areas
  • From 2,000 JPY: Yoto, Kaido-Cho, Nishikawada, and Kamiozomachi areas
  • From 3,000 JPY: Kanuma and Komanyu areas
  • From 4,000 JPY: Sakura city, Kaminokawa, Takanezawa, and Mibu areas
  • From 5,000 JPY: Tochigi city, Nikko city, Yaita city, Shimotsuke city, and Mooka city areas

[Service Fee]

  • From 8,9000 JPY for 60min (*Yanaze and Kawada area only)

[Opening Hours]

  • 11:00 am - 2:00 am

*Please note that the official website states the business hours are from 11:00 am to 3:00 am.

Website: https://pochafuzoku.com/utsunomiya/ 


While Tochigi Prefecture boasts renowned historical attractions and culinary delights, a visit to Utsunomiya promises an unforgettable nightlife experience. Especially around Tobu Utsunomiya Station, the vibrant entertainment district offers deriheru services, potentially providing a complete package of pleasure. With a bit of negotiation prowess, indulge in an evening filled with the charm of Utsunomiya's local beauties delivered straight to your doorstep.

PIJ Writer
PIJ Writer
PIJ Writer, a seasoned connoisseur in his 40s based in Japan, boasts an unparalleled depth of knowledge and experience within the vibrant landscapes of both drinking and gambling, alongside his well-documented ventures into various red-light districts. This extensive exploration encompasses not just the nocturnal delights of Japan's red-light areas but also its myriad of bars, horse racing, pachinko, and many others. Drawing on his firsthand experiences, he conveys the appeal and characteristics of Japan's diverse adult entertainment districts and his enjoyment of the nightlife scene through his writing for PIJ.

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