Exploring the World of "CHON NO MA (BROTHEL)" in Japan

March 26, 2024

Today, we are here to delve into the intriguing topic of "CHON NO MA" or brothels in Japan. Join me on this journey as we uncover the secrets and nuances of these sexual establishments.


"CHON NO MA" refers to a type of backstreet brothel where sexual services are offered. These establishments often operate illegally, discreetly conducting their managed prostitution business without reporting to the authorities.

Alternately known as "BAISHUNYADO" or "OKIYA," these brothels have specific rooms dedicated to intimate encounters. The clustered areas where these establishments are found are also sometimes referred to as "CHON NO MA."

Why Do They Evade Police Detection?

The reason behind the police turning a blind eye to these illegal operations lies in the deeply ingrained cultural aspects of Japan, specifically the concepts of "real intention" and "built-up manner."

For instance, establishments like "SOAP LAND" are labeled as "special bathhouses" where customers rent private rooms with bathtubs, and female employees assist them with bathing. However, in reality, these rooms serve as spaces for sexual activities.

While the establishment may be aware of these activities and even educate their employees on various techniques, they are expected to maintain plausible deniability regarding any intimate encounters between customers and employees in private rooms.

Similarly, "CHON NO MA" masquerade as Japanese-style hotels, traditional restaurants, or snack bars, providing a setting for customers to engage in consensual relationships with female employees. While this might seem far-fetched, it's fascinating to note that the police tacitly approve of this arrangement.

One notable example is Tobita Shinchi in Osaka, where over 150 "CHON NO MA" establishments continue to operate to this day. In Tobita Shinchi's case, two factors contribute to the police's lack of interference.

Firstly, the police place trust in the union responsible for managing the area, granting them a certain level of control. When a new establishment seeks permission to operate in Tobita Shinchi, they must obtain the union's approval rather than applying for a brothel license directly from the police. This union, known as the Tobita Cuisine Association, oversees all the "CHON NO MA" in Tobita Shinchi. It is worth mentioning that businesses that fail to join the association are unable to operate in the area. The stringent screening process implemented by the association, which rejects individuals with criminal backgrounds or gang affiliations, reflects the police's trust in their efforts to maintain a clean and regulated environment.

Secondly, the absence of "SOAP LAND" establishments in Osaka further adds to the lenience extended to "CHON NO MA." If there were no "SOAP LAND" or "CHON NO MA" establishments to provide outlets for sexual encounters, the likelihood of an increase in sex crimes would be a cause for concern for the police. Therefore, they tolerate these brothels to some extent to maintain a delicate balance.

The Allure of "CHON NO MA (BROTHEL)"

Attraction #1: Choose From Actual Options

"CHON NO MA" establishments immerse visitors in a nostalgic ambiance reminiscent of traditional Japanese inns and small restaurants. As you pass by, you may encounter an older woman in her 50s or 60s beckoning you with phrases like, "Hey, brother, we have a cute girl here." When you respond to her call and peer into the establishment, you'll witness a beautiful woman in an alluring outfit, smiling and waving at you.

Unlike the typical panel photos or website images found in other sexual establishments, here you can see the actual person and make your selection without worrying about being deceived by edited or manipulated photographs. This unique aspect of "CHON NO MA" ensures an authentic and transparent experience, which is difficult to find elsewhere in Japan.

Attraction #2: Cost-Effectiveness for Quick Satisfaction

The prices at  "CHON NO MA" can be quite reasonable. In fact, the cheapest option would be an enticing 15-minute experience for around 8,500 yen. Finding a place that offers sexual services at such an affordable rate can be quite a challenge.

However, it's essential to exercise caution and consider the details. Depending on the establishment, there are two variations when it comes to the 15-minute course. Some places allocate the entire 15 minutes for the actual playtime, while others include the time it takes for you to enter and leave the establishment. If the establishment follows the latter approach, the actual playtime may be as short as seven minutes, which might not be sufficient for most individuals. However, for those seeking quick satisfaction, it can be an incredibly cost-effective option.

How to Make the Most of Your Experience at "CHON NO MA (BROTHEL)"

For those new to the world of "CHON NO MA," allow me to share my personal story from my first visit to such an establishment.

In my hometown, there is a deserted backstreet lined with approximately 30 small restaurants ("CHON NO MA"). Some have women sitting behind the entrance, while others do not. As I walked past them, illuminated by spotlights, the women would smile and wave at me.

After passing by a few times, I made eye contact with a woman who matched my preferences and decided to enter the establishment.

"Welcome," greeted an older lady who had been calling out to me.

"I'd like to spend time with this girl," I expressed my choice.

She responded, "Sure, that's fine. Is this your first time?"

"Yes," I replied.

She handed me a price list, which included the following options:

  • 15 minutes: 11,000 yen
  • 20 minutes: 16,000 yen
  • 30 minutes: 21,000 yen
  • 45 minutes: 31,000 yen
  • 60 minutes: 41,000 yen

Considering that 15 minutes seemed too short, I opted for the 20-minute course. After paying the fee, I followed the woman up the stairs to the second floor, where a Japanese-style room awaited us, separated by a sliding door. The room featured tatami mats with a prepared futon, along with tea sweets and canned oolong tea.

As the woman undressed, she informed me that kissing and oral sex were not permitted. This wasn't surprising, as I had heard from a friend that "CHON NO MA" primarily involved simple penetration without such intimate acts. Moreover, considering the lack of shower facilities and the limited time frame of 20 minutes, it made sense to prioritize other activities.

Completely naked, she deftly pulled down my pants, cleaned my penis with a wet wipe, and then proceeded to put on a condom before starting oral stimulation. Simultaneously, she applied lotion to her own genital area. Attempting to engage in the cowgirl position, she straddled me. However, when I expressed my confidence in ejaculating faster in the normal position, she seemed slightly displeased for some reason.

Nonetheless, my main goal was to achieve quick satisfaction, so I went ahead and proceeded with the regular position. I began thrusting, and to my surprise, I reached climax almost instantly! It must have taken less than three minutes. I hadn't anticipated such a rapid response, but perhaps the fact that I hadn't masturbated for three days played a role. It seemed like a fair trade-off for the short duration, considering the circumstances.

After I finished ejaculating, the woman handed me a tissue. I waited, assuming she would wipe me clean, but she focused solely on cleaning herself. I had no choice but to remove the condom myself and use a wet wipe to clean up.

As I put my pants back on and tidied myself up, I asked her, "How many people do you typically serve when it's busy?" She revealed that the highest number she had ever attended to in a single day was 30.

Hearing that, I couldn't help but realize that with such a workload, there wouldn't be enough time for slow, intimate encounters like kissing.

Once we were both dressed, we descended the stairs, expressed our gratitude to the "old lady," and bid our farewells.

The Pricing of "CHON NO MA (BROTHEL)"

The cost of visiting a "CHON NO MA" establishment can vary. While the nomination fee may start from zero yen, the price for a 15-minute session can range from 8,500 yen and upwards. Here's a general breakdown of the pricing:

  • 15 minutes: 8,500 yen
  • 20 minutes: 11,000 yen
  • 30 minutes: 13,000 yen
  • 40 minutes: 21,000 yen
  • 50 minutes: 26,000 yen
  • 60 minutes: 31,000 yen

Extensions beyond the initial session are typically available, and the pricing for those can be discussed with the establishment.


Exploring the world of "CHON NO MA (BROTHEL)" in Japan offers a unique perspective on the hidden aspects of the country's adult entertainment industry. Despite operating illegally, these establishments have managed to coexist with a combination of cultural nuances and strategic arrangements with the authorities.

With its nostalgic ambiance and the opportunity to choose from actual options, "CHON NO MA" provides a distinct experience. While the timeframes may be short, these establishments offer a cost-effective means for those seeking quick satisfaction.

Remember, if you decide to explore "CHON NO MA," it's essential to exercise caution, respect the rules of the establishment, and prioritize your own safety and well-being.

Please note that engaging in any form of illegal activity is against the law and can have severe consequences. This article merely aims to provide information and insights into a topic of interest.

PIJ Writer
PIJ Writer
PIJ Writer, a seasoned connoisseur in his 40s based in Japan, boasts an unparalleled depth of knowledge and experience within the vibrant landscapes of both drinking and gambling, alongside his well-documented ventures into various red-light districts. This extensive exploration encompasses not just the nocturnal delights of Japan's red-light areas but also its myriad of bars, horse racing, pachinko, and many others. Drawing on his firsthand experiences, he conveys the appeal and characteristics of Japan's diverse adult entertainment districts and his enjoyment of the nightlife scene through his writing for PIJ.

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